A Singaporean tycoon, an Italian luxury brand heir, a Pakistani noble and more. Explore the lavish lives of super rich individuals living in Korea.
Episode 1
The Lifestyle of the Super Rich
Aren Yoo flaunts her five-story mansion and one-of-a-kind couture pieces, while David Yong reveals his luxury home in Seoul's tallest building.
Episode 2
A House Worth Billions? No Big Deal!
A house worth 16 billion won? David's black card is primed and ready. In Pakistan, Kim Anna gives a tour of her opulent house, complete with baby tigers.
Episode 3
Seoul, Paris, Milan
David contemplates a penthouse in one of Seoul's priciest high-rises, while Aren jets off to Paris Fashion Week, where a gift from Miu Miu awaits her.
Episode 4
The Art of Italian Flirting
David may be in the 1% of Singapore, but is he a romantic flop? Even with his Ferrari and Chanel, he struggles to charm next to the charismatic Teo.
Episode 5
A Luxury Brand Is Throwing My Birthday Party!
David tries to impress his dates, but is his approach too flashy? Meanwhile, Dolce & Gabbana throws a birthday party for Aren — a brand first in Korea.
Episode 6
Why Do the Super Rich Live in Korea?
Noor Stars and Anna splurge on 8 million won skin treatments. Teo brings out his inner chef for love. The group later bonds by making kimchi for charity.
Jo Se-ho
Self - Host
BamBam
Mimi
2006 · ★ 6.1
2013 · ★ 6.5
2013 · ★ 5.8
2003 · ★ 6.4
2020 · ★ 8.5
2011 · ★ 7.9
2014 · ★ 7.1
2013 · ★ 6.2
1989 · ★ 6.6
2024 · ★ 7.6
2010 · ★ 6.2
2008 · ★ 6.2
2009 · ★ 7.8
2012 · ★ 6.2
2008 · ★ 5.8
2025 · ★ 7.7
2007 · ★ 7.1
2005 · ★ 6.4
2016 · ★ 7.4
2015 · ★ 7.7
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