Big Vape: The Rise and Fall of Juul

Episode 2

First Impressions

Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur new regulations from the FDA.

Episode 3

Where's My Juul?

Viral social media videos and word-of-mouth send Juul and its flavor pods flying off shelves — and into the hands of kids, causing nationwide outrage.

Episode 4

Overnight Billionaires

A landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vaping jeopardizes the company's future.